Click – through rate indirectly informs the certain company’s members about the email advertising campaign success. It is the percentage counted from the number of clicks on the URL in the message in the comparison with the whole number of all sent emails. So it informs us about the percentage of opened emails that triggered off the recipients interest, thanks to what they had also clicked on the www address which was in that message. Click – through rate gives a kind of a feedback for firm that is carrying out an email campaign. If the rate is low, it means that something goes wrong with the advertisement. Emails should be attractive to encourage the client’s to click on the URL. If the potential customers do not show their interest, sending emails is a waste of time and money. It that case the click-through rare is an indicator of the effectiveness of any campaign carried out by a firm which sets the target of getting more and more clients, because the number of potential customers mean more money for the firm.

Email campaign posts:

• Click-through rate as a measure of effectiveness.
• What leads conversion are?
• Email marketing software prizes.